Welcome
We are a research group dedicated to advancing knowledge in marketing, service operations, and business technology. Our academic projects are grounded in real-world applications and often involve experimental websites to test consumer behavior.
Our Projects
Coffee and Coke
A behavioral experiment examining beverage preference and brand influence.
FreshBite Sandwich
A self-service ordering study exploring upselling and cross-selling in a simulated deli.
Coming Soon
Additional studies will be posted here.
Coming Soon
Stay tuned for new research projects.
Coming Soon
Future experiments are under design.
Coming Soon
New interactive simulations in development.
Coming Soon
More academic studies coming soon.
Coming Soon
Research areas expanding—updates ahead.
Coming Soon
Exciting ideas launching in the near future.